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Built To Scale:
The Peak Season Ecommerce Playbook
February 13, 2026 | 2:00PM – 3:00PM via Zoom
How Winning Ecommerce Brands Gained Market Share When Competition Was at Its Fiercest
A data-driven breakdown of the strategies top brands used during Q4 Peak Season, based on real performance data from Shopee, Lazada, and TikTok Shop.
Who Should Attend:
- Brand Directors and General Managers
- Heads of Ecommerce & Marketplace
- Growth, Performance, and Commercial Leaders
- Strategy, Insights, and Category Teams
- Founders scaling on Shopee, Lazada, or TikTok Shop
Speaker
Arthur Policarpio
Co-Founder & CEO, Emporia Group
Register for the
Free Webinar
Presented by
Q1 2026 begins in a more competitive ecommerce environment: with higher targets, tighter margins, and less room for execution error.
To plan for growth, we look to Peak Season—the moment when competition is fiercest, margins are tightest, and winning brands succeed not by doing more, but by doing what matters most.
We analyzed Q4 Peak Season performance across Shopee, Lazada, and TikTok Shop to identify the execution patterns that consistently separated market leaders from the rest.
What You’ll Learn in Just 60 Minutes
Category market share insights across Lazada, Shopee, and Tiktok Shop, including top trending products, pricing sweet spots, and key growth drivers
Cross-platform insights: Unpack where Lazada, Shopee, and TikTok Shop lead when it comes to execution factors such as content, promotions, and operations signals.
Investment priorities of categories, per platform: Demand creation, demand conversion, or demand fulfillment
Find out the largest execution gaps between Leaders and Laggards. Identify the specific behaviors that separated winners from underperformers when competition was at its fiercest.
How to translate these Peak Season insights into smarter 2026 planning and investment decisions
All insights are grounded in actual market-share data and structured using Built To Scale’s 12-Factor Framework.
Categories Covered
Skincare
FMCG - Food
Laptops & Computers
Audio & Wearables
Our Analysis Includes:
Cross-Platform Market Share Data
Execution Behaviors
- Content and visibility
- Live selling activity
- Paid media investments
- Discounts, vouchers, and promotions
- Ratings & Reviews
Our Speaker:
Arthur Policarpio
Co-Founder & CEO, Emporia Group
Arthur brings over 20 years of experience in digital transformation and ecommerce strategy. Previously VP and Head of Ecommerce, Digital Marketing, and Consumer Insights at San Miguel Foods, he helped scale the company’s ecommerce business and drive category leadership across major platforms. He is also a co-founder and former president of the Digital Marketing Association of the Philippines (DMAP).