The Philippines E-Commerce Revolution: 5 Key Pillars to Achieve Php2.2 Trillion in Sales by 2028

Our CEO, Arthur Policarpio, recently had the honor of delivering the keynote speech for the e-commerce track at DIGICON 2024, the Philippines’ largest digital marketing event. It was a great opportunity for him to discuss the future of e-commerce and outline five key pillars essential for driving growth in the industry.

These pillars—customer-centric value creation, operational excellence, omnicommerce integration, social commerce, and AI-driven decision-making—are the building blocks needed to reach the ambitious target of Php2.2 trillion in e-commerce sales by 2028.

The potential is enormous, and now is the time for businesses to embrace these strategies to ensure long-term success.

Interested in learning more? Read the full article on LinkedIn to dive deeper into the insights.